About Us

The Center for Disease Control and Prevention (CDC) reports about 1 in 10 Americans get their recommended daily intake of fruits and vegetables. This leads to a variety of health issues including obesity, heart disease and type 2 diabetes.

NutriBullet has provided more than 40 million consumers worldwide with nutrient extraction tools that improve health by optimizing nutrient intake and digestion of fruits and vegetables. The company is changing the game once again by introducing the smartest way to achieve ultimate wellness with NutriBullet Balance® and its accompanying NutriBullet Balance app that works as a Virtual Nutritionist® – ensuring consistency of taste, and transparency of nutritional statistics such as caloric and sugar intake on every smoothie.

Let's face it, you really have been guessing. You put healthy ingredients in your blender and hope your smoothie tastes great and is good for you. But in truth, you don't really know. The new NutriBullet Balance® takes out the guesswork. It has a built-in Smart Nutrition Sensor™ that connects to an app via Bluetooth and visually counts calories, protein, carbs, fat, and sugar intake based on ingredient volume. For the first time, every NutriBullet Balance® customer will enjoy the same great tasting smoothie with detailed nutritional tracking as if they had their own personal nutritionist right at home.

NutriBullet's team of registered dietitian, nutritionists and food scientists collaborated with an app developer to curate hundreds of smoothie recipes, addressing various health conditions and nutritional goals. The app provides flexibility to customize your own balanced smoothie, adjust for allergies and personal preferences, and automatically starts the system and performs multispeed, perfectly timed extractions for each recipe.